The client

Index is an agency of experts in digital marketing founded in Montreal. Their goal is to be recognized as the best web marketing solutions provider worldwide. Index is committed to exceed the expectations of clients, co-workers, and shareholders by offering leading-edge performance solutions. Among their clients, we find: The Government of Canada, Laval University and Loto Quebec. 

The situation

Index needed an external expertise in order to resume some work. The company had a lot of data and wanted to reduce the time allocated for the analysis of the data as well as to offer a wider variety of services to its clients. 

The solution

The ML+ team quickly understood the problematic in question and knew the right technologies to use for the resolution of the problem. Now, the model of the first phase of the projet allows to predict with exactitude if a marketing campaign will be successful. The second model allows to quickly identify some associations and has already had a few positive impacts. For example, the model can quickly identify performance issues that are often ignored by humans which leads to a better overall vision. 

Appreciation

The team at Index was impressed by ML+'s capacity to quickly understand the problem in question considering that web marketing is a specific field of expertise. One of Index's difficult challenge was to find a competent company that would meet their demands quickly, efficiently and at a reasonable price. Mission accomplished; the work done by ML+ has been a succes and the added value of the solution is impressive. Index was very satisfied with the time of production and trusts the ML+ team for their future demands and needs for artificial intelligence solutions. 

For more information regarding our work with Index, click here or contact us!